![]() ![]() Metaverse comes from the prefix meta (meaning beyond) and verse, a shortened form of universe. To understand the implications for consumers, brands, and our routines - we first have to understand a more first-order question… What the hell is a Metaverse? ![]() Google Trends even shows ‘Metaverse’ has been trending upwards in search for 2021.īut it brings up a lot of questions: Why is the Metaverse suddenly so popular? Is there a good reason to be bullish? What does it mean for the way we make our day to day decisions? You may have seen tech companies jump into new technologies like augmented reality and wondered what the deal was. ![]() You may have heard of games like Roblo x and Fortnite, wondering why they’re so popular. But there are many early signs that a more mild reality of this could be something exciting. If you’re imagining some sort of spooky Black Mirror-type reality, that’s still a few years away. Instead of battling other pokemon, you could stare out into the Waterfront and see date ideas. Imagine you could take a world like Pokemon Go… and actually live in it. While this might initially seem like a silly game, the motivations behind why we play games like Pokemon Go are the building blocks for a much larger thesis - a concept called The Metaverse. ![]()
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